Key Concepts to Apply
Discuss how the overall satisfaction approach can be utilized for measuring tourist satisfaction by addressing:
Expectations bs. Performance
Input vs. output of social exchange
Expectations-environment fit
internal – external attribution
Prevention of spillover effect
Main Problems to Address:
Experiences are inadequate predictors of tourist satisfaction
Evaluation of satisfaction (see concepts to apply)
Tourists satisfaction derives from differences between expectations and perceptions of performance
What is the best method to measure satisfaction? Overall tourist satisfaction and/or satisfaction with individual components. SERVQUAL
International tourist complaints need to be treated differently.
If you were the President of the San Diego Tourism Authority, how would you go about evaluating satisfaction levels of tourists visiting the region? Which technique of satisfaction measurement would be the most adequate? Describe this technique? Why should international tourist complaints not always be used in assessing their vacation satisfaction? Your answer must be a minimum of 700 words and maximum of 1000 words.
– I don’t need anything cited. Just use the info from what i provided above and what you can from the slides.
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