Integrated Marketing communications is an important part of marketing since the company does not only need to crate a value to the customer but to communicate the value as well.
Choose a domestic company that entered another country and discuss its integrated marketing communication strategy. ( discuss if there are any legal constraints, any linguistic limitations, cultural differences, and the different media that has been used by the company to reach its customers) .
Explain the types of advertising they are using (you can post a video of the ad being used ) and analyze it in detail in terms of how it fits into the culture and how is it different from the domestic advertisement being used in the US .
For instance Gillette ads are different in the US from the ones in Europe . Mc Donald’s ads in India are different from the one in the US.
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