For this assignment, you will consider a product or service.
You will create an integrated communications plan for this product or service using this example. Download the example (attached below).
The template comprises these five broad sections:
Market Analysis
External Influences on the Market
Competitive Analysis
Brand Analysis
SWOT Analysis
The brand is for Smart Wearables for Pets:
Trackers that monitor pet health, activity, and location.
Target market: pet owners, especially those with dogs and cats.
Part 1 and Part 2 of the project is completed. Please complete part 3-5.
The example and project are attached below. The course textbook is also attached
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